The word ‘Influencer’ was shortlisted for Collins Dictionary’s Word of the Year in 2019, and is now firmly part of daily conversation. Some stats claim that as many as 57% of young people want to become an influencer in the future, and many perceive becoming a TikTok influencer as a credible career choice. There’s plenty of money involved, with the influencer marketing industry set to be worth upwards of $48 billion in 2027.
With this new booming area of digital work comes several challenges, especially for those that successfully garner a following and reach celebrity status. From sorting fan mail to handling brand deals, there is a lot to consider when it comes to making the step from follower to influencer.
Privacy and security
Working as an influencer is inherently public, meaning you’ll likely be sharing information that can also be used for nefarious purposes. Keeping personal data like phone numbers, addresses, passwords and account information secure is vital as you’ll become a target for hackers.
You’ll also want to keep your social media accounts secure. There are lots of tools available to store passwords securely, and techniques to keep each account separate and safe. Checking your passwords haven’t been leaked regularly is important too, and there are plenty of options for monitoring this online.
Professional appearance
Even if your online persona is based around the latest trends, dancing online or comedy, you’ll need to maintain a professional appearance when working with brands. Sharing personal opinions, information and data may be an important part of your influencer brand, but should not be taken lightly.
You may be working with companies that help you become an influencer. Maintaining a professional relationship with these types of agencies are very important, as they can be the difference between success and failure.
Interaction and contact with fans
Interacting with fans can help you stand out from the crowd and might form an important part of your strategy. Again, you do open yourself up to security issues, so using secure communication methods is vital. Utilising a separate phone number, a secure email address and a virtual postal address for influencers will all help.
Your digital footprint
Once you put something online, it’s sensible to assume it will be accessible forever. Even when you post privately, your data could appear in leaks in the future, or privacy policy changes on websites could be enacted. Being aware of your digital footprint is vital. Shutting down old accounts, deleting posts, and avoiding controversial content will all help in the long run.
How UK Postbox can help influencers
Influencers, micro-influencers and those looking to leverage their online following can all benefit from using UK Postbox’s services for influencers. With pay as you go plans with no monthly cost, to bespoke high volume plans, there is something to suit everyone from micro influencers to giant influencer networks.
Looking the part
A professional contact address is vital when dealing with businesses, and we have plenty for you to choose from. From prestigious addresses in Dorset and London, to the trendy cities of Bristol and Edinburgh, there are plenty to choose from. You can sign up in minutes and start using your new address straight away.
Protecting your privacy
Maintaining a level of privacy is vital, and your address should be part of this. If you’re looking to allow your fans to send you fan mail, using one of UK Postbox’s PO box addresses provides security and privacy. You won’t need to share your personal details to receive letters and parcels from your fans, and you can share this address with brands for collaborations too.
Using a UK Postbox PO Box means you can read your physical mail online, reply online and have parcels forwarded to your own address to enjoy. In fact, online mail management has never been smarter.
Hosting a giveaway and need to send prizes out? You can put our address on the returns label and keep your own address private. If your parcel cannot be delivered, we will get the unsent parcel sent back to us, and forward on to you. No need to share your personal address with your fans.
Scaling Up
When you’re starting out, you can sign up for a UK Postbox PO Box Address quickly and easily, and you only ever pay for the post you receive. As your influencer career grows, we can grow with you. If you decide to register your influencer status as a business, you can upgrade your account to a virtual business street address, which can be registered with Companies House as an official business address. These are made public, so this will safeguard your privacy.
Merchandise fulfilment for influencers
If you decide to sell merchandise, UK Postbox can help with this too. With a complete fulfilment service available, you can sell your products online and leave the picking, packing, labelling and returns to us. Our platform integrates easily with Shopify, so you don’t even need to worry about stock management and order processing.
Final thoughts on becoming an influencer
We have plenty of experience working with influencers and internet personalities, providing our services to plenty of them each and every day. While it’s an exciting career to choose, it is competitive, and you need to decide what is going to make you stand out. Setting yourself up for success is essential, and choosing the right tools for the job is a great start. UK Postbox’s services for influencers are a great place to start, and you can open your new address with no minimum cost.
